Mallie

Entrepreneur, Writer, Creative...Cat Lady About

Why I’m leaving my coaching business of 3+ years

Jun 16, 2017

In January 2013, I had just officially completed my time in academia. As many of my regular followers know, I'd had a mental health breakdown in the summer of 2011 that led to diagnoses of OCD, major depression, and binge eating disorder. After a year of intense...

Travel magic for the creative process

May 30, 2017

I just returned from vacation, and a lot of ideas have been stirred up via my bizarre creative process. Of course, that's not unusual for me, in general, but travel kicks it up a notch. Matt and I have gotten into cruising in the past year, after a lifetime of being...

Are you outgrowing your business planter?

May 3, 2017

(I was originally going to call this "On outgrowing your pot," but I realized that sounded like a very different non-business problem) Matt and I have black thumbs, despite coming from successful gardening families. However, because we come from successful gardening...

How to fight the online business echo chamber

Apr 13, 2017

A not-so-funny thing that keeps coming up when talking to my good business friends, clients, and Incubator members is the frustration that the online business space is a giant echo chamber. (Other words you may choose to use include circlejerk, poorly-constructed...

Herding cats, and other challenges with an independent target market

Apr 3, 2017

One of the first things you have to decide on when you get into business is your target market. There are a lot of weird ways to do that in the online business space, most of which involve creating an unrealistic avatar that ends up describing no one in particular....

Off-road your business (strategically)

Mar 27, 2017

When I first got into the online business space, I was completely unaware of the online business space. I was a freelance science writer/editor, and, thanks to my STEM Master's degree and halfway decent portfolio, I picked up a couple of big clients from job boards...

On practicing what I preach (pivoting my business)

Mar 9, 2017

Author's Note: This was originally intended to simply be an email to my list. But after I sent it out on Monday, others who heard that I was shifting asked me to forward it along to them so they knew what was up. So as I work to overhaul my brand, website, and this...

How to run your business like a CEO

Jan 17, 2017

This is part 1 of a 4-part series on moving from solopreneur to CEO in your creative business! The solopreneur hamster wheel.... When you first start out in business, all you want is to get clear and get clients. You spend late nights working on your website and your...

17 ways to stop feeling “all over the place” in your business

Jan 13, 2017

One of the most common questions I get from new, overwhelmed business coaching clients is, "how do I stop feeling 'all over the place' in my business?" It's a big problem, not only when you're starting out, but when you're taking on more than you should be as your...

How Successful Entrepreneurs Use Masterminds

Nov 28, 2016

Plenty of things are up for debate in the business world. But the verdict is in on masterminds: a good one is (sometimes literally) worth its weight in gold. Here's what various successful online entrepreneurs have had to say about how masterminds have grown their own...

Hi! I'm Mallie. I'm a scientist turned creative entrepreneur, and I talk about unconventional business, travel, lifestyle, and whatever else tickles my fancy. 2008 called, and it wants its blog format back!

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