Are you outgrowing your business planter?

​(I was originally going to call this "On outgrowing your pot," but I realized that sounded like a very different non-business problem) Matt and I have black thumbs, despite coming from successful gardening families. However, because we come from successful gardening...
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How to fight the online business echo chamber

A not-so-funny thing that keeps coming up when talking to my good business friends, clients, and Incubator members is the frustration that the online business space is a giant echo chamber. (Other words you may choose to use include circlejerk, poorly-constructed...
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Herding cats, and other challenges with an independent target market

One of the first things you have to decide on when you get into business is your target market. There are a lot of weird ways to do that in the online business space, most of which involve creating an unrealistic avatar that ends up describing no one in particular....
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Off-road your business (strategically)

When I first got into the online business space, I was completely unaware of the online business space. I was a freelance science writer/editor, and, thanks to my STEM Master's degree and halfway decent portfolio, I picked up a couple of big clients from job boards...
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On practicing what I preach (pivoting my business)

Author's Note: This was originally intended to simply be an email to my list. But after I sent it out on Monday, others who heard that I was shifting asked me to forward it along to them so they knew what was up. So as I work to overhaul my brand, website, and this...
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Latest On The Blog


 

17 ways to stop feeling “all over the place” in your business

One of the most common questions I get from new, overwhelmed business coaching clients is, "how do I stop feeling 'all over the place' in my business?" It's a big problem, not only when you're starting out, but when you're taking on more than you should be as your...

How Successful Entrepreneurs Use Masterminds

Plenty of things are up for debate in the business world. But the verdict is in on masterminds: a good one is (sometimes literally) worth its weight in gold. Here's what various successful online entrepreneurs have had to say about how masterminds have grown their own...

The Scariest Thing About Running A Creative Business

Running a creative business is hard. A few years ago, I did a fun post for Halloween. Now, my business has gotten super serious, so I had stopped doing "bloggy" posts like this. But Halloween is my favorite. So I'm bringing back the post with an entirely new batch of...

How to promote your business like a pro

This is part 4 of a 4-part series on moving from solopreneur to CEO in your creative business! Read part 1, part 2, and part 3. This is not a post about all the ways you can market your business, because there's plenty of blog posts you can find about that. This is a...

How to package and price your services

This is part 3 of a 4-part series on moving from solopreneur to CEO in your creative business! Read part 1 and part 2.  Let me put this out there up front: there is a lot of advice out there about how to package and price your services. Guess what? It all works....

How to craft an elevator pitch that doesn’t suck

This is part 2 of a 4-part series on moving from solopreneur to CEO in your creative business! Read part 1. How many of us are in a million Facebook groups? *raises hand* And how many of us have seen a lot of threads like this? "Give us your elevator pitch!" I love...

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